Project Marketing Specialist - Laars Heating Systems - Rochester, NH |
Click Here For Career Advice and Articles

Project Marketing Specialist

Laars Heating Systems | Rochester, NH

Laars Heating Systems
The Employer has temporarily removed this posting
The Product Marketing Specialist is responsible for product promotion and support. This includes managing the product throughout the product lifecycle, gathering and prioritizing product and customer requirements and supporting the product pre and post launch. The product specialist will work closely with all departments and customers to produce marketing collateral and sales tools to support product sales efforts. The Product Marketing Specialist’s must ensure that the product development and marketing efforts support the company’s overall strategy and goals.
Duties and Responsibilities:
  1. Understand, promote and communicate the value of the Laars brand
  2. Be an expert with respect to the competition through marketing analysis of competitive products
  3. Understand customer needs, requirements and trends in the North American market (contractors, wholesalers, reps, end users, etc)
  4. Develop positioning and messaging for Laars product
  5. Develop sales tools, literature and marketing collateral
  6. Ensure product accessories are defined and implemented
  7. Assist with the development of Laars product sales videos
  8. Develop product success stories and customer testimonials
  9. Product support for sales force and representative network
  10. Work with Bradford White and subsidiaries on cross branding integration
  11. Remain up to date on regulatory activities and requirements
  12. Provide marketing support company-wide as needed
  13. When required, perform product demos to customers
  14. Tradeshow support
  15. Other duties as needed
    Skills Needed:
  • Superior communication skills, both written and oral
  • Excellent teamwork skills
  • Ability to work independently with minimal supervision to achieve objectives
  • Ability to prioritize, juggle multiple projects and meet deadlines
  • Microsoft Office, and PowerPoint
  • Maintain confidentiality when required
  • Must be able to travel up to 25% of the time
  • Ability to understand mechanical HVAC systems
    Education/Experience Required:

B.S. in marketing or a technical discipline desired

OR equivalent combination of education and experience           

Minimum 3 years marketing experience within the technical field

Posted On: 2017-03-13 09:08:39
Closing Date: Open Until Filled
Telecommute: No
Categories: Marketing
Job Type: Regular
Job Status: Full Time
Travel: Up to 25%
Career Level: Mid Level (2-10 years experience)
Minimum Degree: Bachelor's Degree
Pay Type: Annual Salary
Similar Jobs: Within 25 miles of 03867, Marketing